The Lunarlon Pop-up store includes many We Dream products such as the Immersive Room, DreamTouch and Dreamogram.
The Pop-up store has a social media integrated activity area, which is activated by tweets with the “Nike” hashtag.
There is an interactive showcase inside the store to display Nike’s new Lunarlon shoes. Shoes levitate in the showcase, and users can get information by touching the glass surface.
The Immersive room is activated by special Lunarlon shoes, which have accelerometers inside. When the user jumps in the room, the gravity of the digital content changes.