Beymen
“Groove Heaven” is a space designed to recreate the moments when we lose ourselves in music, inspired by the propagation of sound waves.
We created a world where we feel music not only as an auditory but also as a spatial experience, immersing ourselves in sound waves.
We transformed the rhythm of a Bassline and its sound waves at a spatial scale into a place where music can be felt in all layers of the design by making them visible in display shelves, floor texture, and lighting arrangement.
While shaping the form of the “Love Boat” positioned at the center of the store, we were inspired by images of a couple entangled in bed, simulating bedroom comfort with fabric texture specially printed for the design concept.
In today’s world where we are increasingly drifting apart, we referenced the unifying power of music by spatializing sound waves, creating a point of escape and relaxation amidst the shopping rush.
